A collection of creatives from miscellaneous freelance & side projects.

These creatives show my design range from packaging to entertainment marketing to presentation & strategy decks and more.

Senior Market Advisors (SMA) is a Healthcare Holdings of America company.

I was tasked with designing and developing this B2B brand for HHA. I was also responsible for SMA’s website design and development, e-commerce site, marketing collateral, video and podcast content production, lead generation, agent/agency recruiting, email marketing, digital marketing, SEO and more.

MedicarePlanFinder.com powered by Medicare Health Benefits aims to serve underserved Medicare beneficiaries as they work to understand Medicare and choose the best plan options for their needs.

This subsidiary brand was launched in March 2018 and has grown exponentially in the insurance market since then.

I was responsible for the design and development of this new brand under Healthcare Holdings of America. This involved logo, brand identity, website, landing pages, video production, digital advertising, inbound sales funnels (including social media and email), and physical marketing collateral such as flyers, banners, signs, and more.

Healthcare Holdings of America launched HealthTN.com in 2013, ahead of The Affordable Care Act (Obamacare) going live for their first enrollment season.

HealthTN would assist individuals in selecting and enrolling into a plan on the marketplace.

I was responsible for building out the website, creating lead funnels, producing videos, creating social media content, email marketing, Google Adwords campaigns and more. I also wrote web copy and optimized content and website for SEO. Within 6 months we were positioned #1 on Google search and started receiving hundreds of organic leads per month through the website.

In June 2019, Healthcare Holdings of America and Ascension partnered together to help Ascension Complete market their new Medicare Advantage plan ahead of the 2020 Annual Enrollment Period (AEP).

I worked hand-in-hand with the Senior Director of Marketing and Communications at Ascension to promote their new Ascension Complete plan. My team and I created direct mail, digital ads, flyers, lead cards, signs, banners, and a provider box (that we filled with SWAG goodies for provider staff).

HealthMatch.com was created in the spring of 2018 to partner agents with doctors. Adding another layer of care for beneficiaries.

InsureTN is a local property and casualty insurance brokerage helping people find the best deals on home, auto, life, and more.

An ongoing concept for a pet adoption app. UI/UX created with Adobe XD.

In 2020, I came onboard the Technology Marketing Toolkit team with a mission to redesign and completely overhaul their existing technologymarketingtoolkit.com website.

The previous website had been originally designed in 2009 with various add-ons and updates made over the last 10+ years. The site looked out-of-date and functioned poorly for mobile and tablet devices, as well as had a slow page speed score for desktop. It was clunky and needed new life.

In April 2021, the new Technology Marketing Toolkit website was launched.

I’ve included before and after screenshots of the project.